Started in Korea by three Air Force servicemen, who enjoy riding and beer, the club quickly gained popularity and has expanded across the globe.
The site was created as a central hub for all the club chapters to refer to, as well as a resource for current and future members. Through the re-design of the club logo to the organization of content and image selections, this site has become a great resource for club members and admins alike with a fresh/modern look.
Pictured, you'll see the social media cover for the Spokane Chapter, featuring the new club logo. The following two images are screen captures from the site, which can been seen by clickinghere.
With the launch of the new PAML website in 2016, the company wanted to extend that same look and feel into our community by creating modern and friendly posters, showing who we are and what we do. Most people don't think "friendly" when they think of a lab, so this was our effort help personalize our image.
Pictured is one poster from the series that was prepared for print, to be distributed internally as well as through out our numerous Patient Service Centers (PSC).
Cinch was a Direct to Customer service where anyone could order lab tests, without the need for a physicians order. Through this service, PAML offered the same lab testing your doctor uses but without the need for an appointment and the customer gets to privately view their own results from their own computer, tablet or mobile device.
I had the opportunity to be a part of the Cinch team and assist in their marketing and development efforts to help Cinch grow in the health care community. In which, I was able to work on a variety of projects ranging from advertising, marketing, social media and web design.
The first image is the Cinch home page re-design to reflect our new direction in imagery and messaging, with custom icons to make the experience feel more intuitive. Following the mock-up is a poster that was set for distribution to our draw sites, empowering customers to take charge of their health.
(Unfortunately, due to the recent acquisition of PAML by LabCorp, this site and related services have been dismantled and discontinued. as of Nov. 1, 2017.)
Editorial - Student Project
Modified Magazine was a conceptual magazine created to bring new light and understanding to the world of body modification.
The project guidelines were to choose a concept for an editorial spread, create a name plate and cover for the magazine and then translate it into a responsive digital format.
Shown is the digital version of Modified Magazine and it's editorial spread via mobile.
Since Cinch offered the same laboratory testing to consumers that is offered from your their physician, but without the need for a physicians order, we wanted to try and provide information to them on some of our most popular tests.
By focusing on some of the most common health concerns, and providing useful information about symptoms, causes and treatments, we were able to build a bond of trust with our customer base as well as promoting our services.
Pictured are three infographics that were distributed via Social Media, in coordination with the social media marketing plan for the month.
Real Men Wear Gowns
Through a collaborative effort with KREM2, PAML helped sponsor the "Real Men Wear Gowns" campaign in 2016. When the Campaign first started, we really wanted to personalize it and make the campaign more real to our target audience.
We came up with the "Because" theme. Real men sharing their reasons for getting screened, and why they chose to "wear the gown."
Shown here was the proposed re-design website mock up for the home page and coorinating poster, that was to be part of a series with similar messaging.